How To Get the Best from Your Printed Booklets

Printed booklets continue to be a proven and successful tool in brand promotion. Despite the increasing popularity of digital marketing platforms, conventional and traditional methods still help to get your message to the right people. Printed booklets can be used on their own or as part of other traditional and online marketing campaigns, as they offer a physical connection to the customer.

While printing booklets are very important, there are a few things that must be considered as a necessity to get the best out of them to ensure that you stand out. Here are 6 tips to get the best from your printed booklets.

Getting the perfect cover is important

Don’t judge a hook by its cover, so says the famous maxim but when it comes to booklets, you must make it imperative to ensure that your cover is attractive. Engage a very good graphics designer to design the cover as it is the first thing people see before opening the booklet. The message must be concise and clear to immediately attract the attention of the reader.

The design is very key

A poorly designed booklet will turn off readers and make you look unprofessional. At Kiakiaprint, we have graphic designers on board to ensure that your booklets are designed with effective and brilliant designs. You can also create amazing booklet designs for print using the Canva design studio by kiakiaprint. We print booklets for a wide range of customers, from small businesses to large corporations. On our website, we have quality templates you can download to help with your artwork while you can also upload your design.

Use high-resolution images for your  printed booklets

Avoid generic stock images when designing your booklets. Stock images make your booklet bland and unoriginal, but if you need to use them, be selective and pick original, real looking images. All your images need to be at a resolution of 300dpi at the final printed size. There is a big disparity in images that are suitable for web and print. Most times, low resolutions become blurry and pixilated in print.

Your content must be insightful and straightforward

If your content is poor, having a beautifully-designed booklet won’t be read. No matter how professionally printed booklet it is, customers and readers won’t see past the poor content. Use copy that is in simple-to-understand language that they can understand and follow immediately.

Be selective of binding

Kiakiaprint offers different binding options. Binding is very important because it makes your work tightly bound together without the possibility of the pages falling out. For booklets of around 48 pages or less saddle stitching is advised. This binding has pages that are bound together by staples along the spine. For the larger booklets like catalogs and magazines, Perfect Round is advised, where the pages are held along the spine with adhesive.

Choose the right paper

Inasmuch as the aforementioned points are very important, the choice of paper is also essential. Depending on your target market and the contents of your booklet, you can choose from a huge range of quality and styles as well as finishes. Getting the right paper is very important as an inferior paper quality smacks of unprofessionalism and a lack of class.

While ensuring that your printed booklets achieve the desired results you want them to with these points, there are still a few things to consider. We have a lot of satisfied clients that we have supplied quality, printed booklets to, ranging from small businesses to MSMEs and multinationals.

Have a look at Kiakiaprint.com for help, inquiries or contact our team to see how we can make that printed booklet of yours magical.

Contact us via:

Telephone: (234) 809 146 5902, (234) 806 284 6560

Mail: info@kiakiaprint.com